Starting from the outside, the globally recognised brand YOO has created a new-look façade that “pulls back the curtains” to reveal the buzzing street-level lobby. The main entrance for the J Plus is given greater prominence, highlighting its position in the city. Previously it was tucked away discreetly in Irving Street, but now it is switched to a much larger and more prominent entry in Pennington Street.
Interiors also have a creative new lease of life bearing unexpected avant garde design elements that unmistakably reflect YOO’s unconventional DNA, from playfully coloured fabrics from feted designers such as ‘Timorous Beasties’, to eclectic imported European furniture. Yellow, orange and red tinted glass panels inscribed with Chinese motifs of coins, dragons and bamboo are introduced as symbols of good fortune – greeting guests whether inside looking out, or outside looking in. A giant entry panel artwork bears an uncanny resemblance to Leonardo’s enigmatic Mona Lisa, playfully not only symbolizing the Renaissance in European culture – but also the hotel’s own rebirth.
The comprehensive makeover is being completed with refreshed design for the hotel’s 32 luxurious studios and 24 stylish, spacious suites in bold, bright color schemes of dreamy pink, tranquil blue, tangerine joy, sunshine yellow.